KOLKOC OPINION

A perspective on travel and tourism

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Tourism PR Must Shape the Visit, Not Just Win the Visitor

Original publication: · Original author: 이민혜

A quieter season or a nearby alternative is not enough on its own. The real test of demarketing is whether booking, transport and on-site guidance make a different visit genuinely workable.

Source: '오지 마세요'를 우아하게 말하는 법: 오버투어리즘과 디마케팅(De-marketing)

  • Film Brings Visitors In. A Destination Must Earn Their Return.

    Original publication: · Original author: 이민혜

    A destination can win attention yet weaken its appeal. Yeongwol’s film-and-festival draw raises a sharper tourism-PR question: what must promotion protect, and what must operations deliver?

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An AI-assisted expansion of the tourism PR perspective, based on Lee Min-hye’s PR Insights.