Opinion — A KOLKOC perspective on tourism

Starting with Lee Min-hye’s PR Insights, a closer look at tourism communication for destinations and brands.

• Tourism PR Must Shape the Visit, Not Just Win the Visitor

  A quieter season or a nearby alternative is not enough on its own. The real test of demarketing is whether booking, transport and on-site guidance make a different visit genuinely workable.

• Film Brings Visitors In. A Destination Must Earn Their Return.

  A destination can win attention yet weaken its appeal. Yeongwol’s film-and-festival draw raises a sharper tourism-PR question: what must promotion protect, and what must operations deliver?

An AI-assisted expansion of the tourism PR perspective, based on Lee Min-hye’s PR Insights.